Increase your brand with a podcast
Without having proper credibility, they can’t build trust. , you can’t close the deal. So the goal here is “trust” You have to get your prospects to trust your brand. Luckily today with the help of the internet there are many free ways of building an established brand online. Right now I would like to engage to you about how you can build a brand online by Podcasting.
Podcasts are audio MP3 files that are created by both professionals and amateurs to deliver audio content. Think of a podcast as “audio on demand”. There are many benefits to a podcast listener. The biggest one is the convenience factor. It’s very easy to download a podcast, load it up on an mp3 player or iPod and listen to it whenever you want. That being said, more and more people today are downloading podcasts from the internet and listening to them as alternatives to radio and other types of audio media then ever before. So here is where you come in. Why not create a podcast yourself?
By making one, you put yourself out there to specific prospects. This will help you make brand awareness and recognition. Make a podcast is very simple and the costs are next to nothing. You will need the following items to create a podcast.
1. A Mac or a PC.
2. Microphone. I recommend the Blue Snowball. You can grab one online for around $100.
3. The Audacity software which is available at audacity.sourceforge.net.
4. An account on a podcast directory site or iTunes so you can upload your podcast.
These are the minimum requirements to put a podcast online. There is nothing else to it unless you want to be extra creative. There is lots of great information out on the web to get into the details of making a podcast stand out from the rest.
The goal here is to get your great new podcast online. Try not to spend too much time striving to nail it perfectly. People love true authenticity more then they want to see and hear perfection. If you deliver good content to your new fans, you will start getting great feedback and your brand will start to build as more and more people start to know who you are. Your podcasts will get better with time and before you know it, you will have built a strong online brand.
You don’t want to make your listeners feel bored so keeping the podcast on target and short will help keep their interest. It will make you get to the point quickly and keep you from talking on and one about the topic. However, if you truly feel that your podcast has much more to offer and you’re highly confident of its content, you can make your podcast a bit longer to, say, thirty minutes. But short and crisp should be your ultimate goal.These tips can help you broaden your understanding on subjects for example Commission Ignition.
You don’t want to make your listeners feel bored so keeping the podcast on target and short will help keep their interest. It will make you get to the point quickly and keep you from talking on and one about the topic. However, if you truly feel that your podcast has much more to offer and you’re highly confident of its content, you can make your podcast a bit longer to, say, thirty minutes. But short and crisp should be your ultimate goal.These tips can help you broaden your understanding on subjects for example Commission Ignition.
When to Hit Delete: Sometimes your podcast creation doesn’t always turn out the way you think it should, regardless of all the effort and dedication you have put into it. Go ahead and toss the podcast you have created if for any reason it seems mediocre or unprofessional, then just move on and try to create one that is better. We all have our moments when we don’t really feel like it’s the right thing to go live with, which is alright.
Because your listeners are giving you their targeted attention during a short bit of time when they listen to your podcast, the podcast is viewed as having a higher value so you have to make the most of it. So if you feel that with a particular podcast you could have done a better job then you shouldn’t hesitate to go back to the drawing board and start from scratch. Long term success depends on creating a good impression, so always make that your goal.
Stuff it With Quality: You want to offer as much value as possible, so if you have a lot of good quality stuff, then put in as much of it as you can so there are no empty spaces. The listeners are going to be quick when it comes to listening and analyzing your content, which means their minds will be moving a lot quicker than your mouth.
